When starting a business, there are various business models to choose from. Two popular options are net branch and franchise. Both models have their advantages and disadvantages, and it’s crucial to choose the one that suits your needs and goals the best. Many loan officers looking to start their own mortgage business choose to work with net branch mortgage companies, which offer a franchise-like arrangement that allows them to operate under the umbrella of an established lender while still retaining a high degree of autonomy. In this article, we will discuss the differences between net branch and franchise, their pros and cons, and help you determine which model is better for you.

What is a Net Branch?

A net branch is a business model where an existing company, such as a mortgage company, allows another company or individual to use their established brand and business model in exchange for a fee. In other words, the net branch is a branch of the parent company that operates under its own name and brand while using the resources, tools, and support provided by the parent company. The net branch is responsible for its own operations, including marketing, sales, and compliance, while the parent company provides the necessary tools and support.

Advantages of a Net Branch

One significant advantage of a net branch is that it allows you to start your business without the need for significant capital investment. By using the established brand and business model of the parent company, you can operate under their umbrella and benefit from their reputation and resources. Additionally, the net branch model allows for greater flexibility in business operations, allowing you to set your own policies, procedures, and pricing.

Disadvantages of a Net Branch

One disadvantage of the net branch model is the limited control you have over the brand and the business model. As a net branch, you are required to follow the parent company’s policies and procedures, limiting your ability to make independent decisions. Additionally, since you are not the owner of the brand, you do not have complete control over its reputation. Moreover, you may have limited options for scaling your business, as the growth potential may be dependent on the parent company’s expansion plans.

What is a Franchise?

A franchise is a business model where a company allows another party to use its business model, brand, and support in exchange for a fee. The franchisee is granted the right to use the franchisor’s trademark, products, services, and business methods for a specified period. In return, the franchisee pays the franchisor an initial fee and ongoing royalties based on a percentage of their revenue.

Advantages of a Franchise

One advantage of the franchise model is the established reputation and brand recognition of the parent company. By investing in a franchise, you can benefit from the parent company’s established brand and reputation, reducing the need for extensive marketing efforts. Additionally, the franchise model provides a proven business model, including processes, procedures, and systems that have already been developed and tested. This can reduce the risk of failure and increase the chances of success.

Disadvantages of a Franchise

One disadvantage of the franchise model is the high initial investment required to purchase the franchise. In addition to the initial fee, you may be required to purchase equipment, inventory, and supplies from the franchisor, which can be costly. Moreover, you may be required to pay ongoing royalties based on a percentage of your revenue, which can limit your profitability. Furthermore, you are required to follow the franchisor’s policies and procedures, limiting your ability to make independent decisions.