There are a lot of factors that go into building a website, but search engine optimization, or SEO, can help you control these factors. Professional SEO North Sydney can help you increase website traffic, which directly affects your sales, leads, and moneymaking online. If you don’t know anything about SEO, read on to find out more. Ultimately, SEO is an essential part of a digital marketing plan. To learn how to get started, download our free guide.

Search engine optimization

Search engine optimization is an essential part of digital marketing. Not only will it create brand awareness, but it will also expand your target audience and increase revenue. Here are some ways to get started:

It’s a foundation of digital marketing

Developing SEO for your website will help you structure your content to be easily understood by search engines and delivered when your target customers are looking for it. Search engines drive the majority of web traffic and paid advertising accounts for only 2.8% of searches in Canada. Search engine optimisation has the advantage of delivering up to 20 times more opportunities for traffic than paid advertising. This is because it is most effective when people are searching for information.

It helps you understand your audience

Research helps you understand your audience better. If you understand your audience, you can create content that focuses on their needs. This research can also provide you with new insight into the internal stakeholders of your organisation. The audience research process can be integrated into your daily tasks and lead to greater success for your business. Here are some ways to conduct audience research. Here’s a brief overview of some of its key components:

It improves usability

The main difference between SEO and usability is that SEO focuses on improving the search engine rankings of a website while usability focuses on the visitor experience. Both of these are important for a website, but in different ways. In some cases, content matters more than design and visitors, and the latter can be detrimental to the user experience. To avoid this conflict, focus on the usability of the website. Here are some ways in which SEO and usability can work together.

It increases traffic

Research shows that 50 percent of the internet’s traffic comes through organic search results. That means that if you optimize your site to be visible in search results, you can expect to receive around half of your traffic. This percentage increases for niche markets. SEO can lift your website out of obscurity and onto page one. Ninety percent of that traffic goes to the first page of results, and 60 percent to the top three. That means that SEO will increase your business’s traffic without costing you a penny every time a potential customer clicks through to your website.