Video production is essentially the process of creating video footage for the television, film or the web. Generally, it is the equivalent of film making, except with the video being recorded digitally either on videotape or hard drive. There are many facets to successful video production.
The success of video production depends on having good story, great acting and music, and a clear direction. It’s all about catching the attention of your audience in such a way that they want to watch the rest of the movie. In other words, you must have a clear focus on your subject or story before you begin filming. When your script and production schedule are aligned with the desires of your audience, your work will be more persuasive and long lasting.
In the planning stage, the first step in producing a quality video involves planning your video strategy. In this phase, you should determine how you intend to get your message across to your audience. Will you be using a traditional storyboard or an in-your-face aggressive style? What kind of message do you wish to convey to your target audience? For example, is your intended video message anti-social, educational, sensational, or a mixture of all three?
During the planning stage, you should also decide what type of camera or equipment you’ll need. As an example, during pre-production you can choose whether to rent an expensive high tech Steadicam or a much cheaper model. You can also buy or rent a wide variety of standard video cameras, including camcorders, projectors, television monitors, and digital video recorders (DVR). If you’re in the pre-production stage, you don’t have to worry about hiring crew members or paying for props; you’ll be creating the actual content. However, you still need to plan where you’re going to shoot your video and how you’re going to obtain the necessary equipment.
Once your plan is written, you should start by contacting local video production companies to book your shoot. Find out when they’re offering the services you need. Then choose the dates that work for you and your budget. Some production companies charge an hourly rate, while others work on a per-project basis. Many also offer package deals for their services; if you’re working with a small crew, you may want to take advantage of these offers.
Once you’ve decided on your date, you should write your script. This includes deciding which camera angles you’ll use, the type of music or sound effects you want, and the story line you’ll be following. When it comes to shooting your video, you may have some leeway; however, it’s always a good idea to have everything in place before you go into pre-production. The main thing to remember is that you need to start planning your video production process as soon as possible. You can find the information you need from guides like How To Shoot A Professional Video.
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